The St. Moritz Louis Vuitton boutique.
The Dior flagship boutique in Paris.

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Luxury Shopping Guide

Get my insider tips on how to prepare for luxury shopping in Europe, from building your luxury wish list, to choosing the right boutique and booking your appointment.

Plus, get a behind-the-scenes look at what actually happens during a selling ceremony, along with tips for VIPs and newbies alike.

The interior of a Gucci boutique.
A shopping bag from the Chanel boutique in Milan.

YOUR GUIDE TO EUROPE’S BEST SHOPPING

Luxury Shopping Guide